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Happiness Interviews and Happiness Analyzed - 1378 Words

Happiness Interviews Transcript Dawn Burkhert HU300 – Arts and Humanities Kaplan University The first person I interviewed was my mom, Shirley. The reason I chose her is because she is 83 years old and raised seven kids during the early part of the Cold War. She has been married twice, she been broke then been comfortable but not wealthy, and she has seen her share of health problems. For my second interview, I chose a new co-worker named Doug. He is a 21 year old, homosexual, single father. While he does work to pay bills, he grew up in a family with money and usually gets what he asks for. He has never experienced a traumatic event such as a death in the family, serious health conditions, or hard financial times. He is†¦show more content†¦I get what I want because if I’m unhappy, nobody’s happy. Question: Have you always been that greedy about your happiness? Response: Yeah, pretty much. Question: Don’t you think everyone has the right to be happy? Response: Sure, as long as it doesn’t affect me. (D. Pittman, personal communication, March 26, 2012) Happiness Analyzed Dawn Burkhert HU300 – Arts and Humanities Kaplan University In The Art of Being Human, Aristippus defined happiness as the sum of total pleasures experienced during one’s lifetime. However, after interviewing two totally different people, reading Chapter 7 in The Art of Being Human, and analyzing my own thoughts about happiness, I do not believe Aristippus’ definition to be accurate. To some, it’s about raising a family and enjoying life’s little moments, to others it’s about personal happiness at any cost, and to a few it is about doing good deeds for other people. Happiness can be fleeting or ever-lasting, can be spiritually influenced or materialistic. For every person, happiness takes on a different meaning. During the first interview with my 83 year old mom, Shirley, family was a key ingredient to her happiness. She was raised to believe in marriage and large families, as well as never putting herself first. Her happiness lies within knowing that she is making her family happy and spending time w ith her loved ones. She never asks for much, but always gives more than anyone could ever ask. Acts of suchShow MoreRelatedThe Importance Of A Great Deal Of Information Regarding Varies Levels Of Personal As Well As Intrapersonal Relations1264 Words   |  6 PagesIntroduction The basic emotion of happiness consumes the average day of an individual a countless number of times. From the simplest encounter with a loved one to the birth of a child we are continuously overwhelmed with this great sense of bliss. Although this emotion and the experiences which bring it about are expressed and shared by people the world over, a question must still be raised; what does it mean to happy? The present study aims to answer this question through the analysis of qualitativeRead MorePersonal Statement : My Underlying Fear901 Words   |  4 Pagesindividuals to interview is because I knew that they were both in a relationship and I knew them well enough personally that they would be comfortable talking about personal moments in their lives that would allow me to fully examine and evaluate their responses. My underlying fear was that both of the interviews would bring about very similar data with no room for comparisons, but thankfully my fears proved unwarranted. Both of the interviewees had a vested interest in happiness and relationshipsRead MoreMindfulness Based Stress Reduction Creates Happiness Essay1644 Words   |  7 Pagescreates happiness in people suffering from major depressive disorder. Therefore, for the purposes of this research and either proving or disproving my hypothesis, one question needs to be asked. Does mindfulness-based stress reduction create happiness in people diagnosed with major depressive disorder. Method For the purpose of this study, the research will be conducted in an exploratory manner. Attempting to satisfy the curiosity that mindfulness-based stress reduction creates happiness and to gainRead MoreThe Research Paper That I Am Evaluating Is, â€Å"The Effectiveness1596 Words   |  7 PagesThe research paper that I am evaluating is, â€Å"the effectiveness of group positive psychotherapy on depression and happiness in breast cancer patients†, identifies breast cancer and the devastating toll it takes on it the victims (Dowlatabadi, Ahmadi, Sorbi, Beiki, Razavi, Bidaki, 2016). Breast cancer is a ubiquitous disease in females worldwide, the psychological shrapnel includes, fear, despair, anger, depression and anxiety. Whereas, the ramifications physically of cancer are considered temporaryRead MorePeppercorn Dining Essay675 Words   |  3 Pagesconsultants’ data collection involves gathering information on specific organizational features, based on personal interv iews and observations. They also examined the organizational mission statements, records, rules, regulations and policies in order to gain information about the unit’s structure. Since Erica was a former student manager at the dining unit couple of years ago, she took over the interviews with the employees because it was easier for them to speak with a familiar face than a complete strangerRead MoreAnalysis Of The Speech This Is Water By David Foster Wallace1298 Words   |  6 Pagespeople see the world. We read the NPR interview â€Å"Stanford Study Finds Most Students Vulnerable to Fake News† where Kelly McEvers talks to Professor Sam Wineburg about his study on the ability of students to differentiate between fake and real news. In addition, we read the commencement speech â€Å"This is Water† by David Foster Wallace which discusses biases and how attitude and awareness can shape people’s personalities and overall happiness. I chose to write an interview in the format of the NPR text weRead MoreEssay about Understanding Research Process912 Words   |  4 Pagesvarious types of neurological research and other pharmacological interventions. Scientific research is different from the other types of research as it involves various methods. The methodologies used in this type of research include: surveys, interviews, questionnaires, randomized clinical trials, physiological manipulations, direct observation, economic analyses, evaluation and ethnography among other methodologies used. The scientific type of research relies on application of the different scientificRead MoreCompany Overview : Zappos, Inc1440 Words   |  6 PagesWith the help of the Zappos employees, he created the â€Å"10 Core Values† which has been a driving force in the company’s success. (Zappos, 2014) Much like its selection of employees, Zappos’ fundamental ideals are distinctive. Customer service and happiness in the work place environment are two key components that have put Zappos on the map as one of the innovators on how a company should do business. Hsieh has inspired the Zappos employees to always provide the â€Å"WOW† factor to their customers. WithRead MoreStudy Uses A Descriptive Research Method993 Words   |  4 Pagesillustrate the realities of a situation at its surface, leaving the analysis of those facts to the researcher. DATA SOURCES: Primary Data: The Primary data was collected by administering a structured survey to employees and also through observations, interviews, and discussion with a management team. Secondary Data: The secondary data was collected through Internet research, records from Choongam Sports Center, etc. SAMPLING DESIGN: Sample population: There are total 50 employees working in the organizationRead MoreHarry Potter : World Of The Wizarding World1120 Words   |  5 Pagespeople around the globe up to this day. Many people have developed an interest to further investigate the series with particular criticism. The Harry Potter series are filled with events and characters which can be psychologically interpreted and analyzed. One who has read or seen only one of the movies could easily notice this. Psychological aspects such as depression, hope, reasons for bullying and compassion are just a few of the themes that take place in this series.The American Psychiatric Association

Role of Cultural Adaptation in International Retailing

Question: Discuss about the Role of Cultural Adaptation in International Retailing. Answer: Introduction: The blog is about the Indian market and the ways foreign brands like KFC have found it out to be. At the end of 2012, KFC chain had around 220 outlets, adding together spicier versions of their recipes in chicken. It also added vegetarian items to its menu like fried vegetable strips and burger patties. The writer has focused on the pricing strategy used by KFC for grabbing the Indian market along with marketing campaigns that mostly attracted the youth section. It brought in marketing campaigns like Wow@25 and developed the authenticity smartphone app. This blog also deals with the stiff competition in the Indian fast food chain market with KFC logging heads with other brands like Five Star Fried Chicken, a Thai concept that emerged in 2013 (Kutty Kutty, 2014). Lastly, it deals with the success factors of KFC and the ways they have studied the Indian consumers taste and preferences keeping in mind their cultural traditions. Elizabeth Friend did mention in her blog that KFC made the best use of product mix and branding to set up a customer base that just loves whatever it serves. Elizabeth Friend is a senior food service analyst and writes regularly for the blog site Euromonitor, where she has been a Strategy Analyst. Euromonitor is a strategy-consulting firm in London specializing in the consumer industries. She works with various companies having international existence in solving their strategic problems and tracking the behavior of consumers globally. As per Dey, (2016), she is a person who is in love with data that she uses in her blogs, providing clear insights for readers that in other way would not be perceptible. Blog Structure: The blog structure is very well maintained, as should be the case with a professional blog writer who has been doing it for years. She has made use of sub headings for different topics where she has briefly discussed about the topics, citing examples of other brands and where KFC stands comparing to them. She has made use of simple language for everyone to understand what she is trying to convene through her blog. She has been clear in her thoughts and opinions like when she mentioned, By 2030, India is expected to surpass both the US and China.. According to Sharma, (2013), in this blog, she has made use of data figure in stating the percentage of drop in sales for factors like avian flu frights, quality of poultry and other scandals related to food safety. It provides readers with an abrupt idea of how many of these factors are affecting the business process of KFC in India. Value Research Source: Other bloggers like Howard Telford and Ewa Hudson, both authors at Euromonitor International have stated that Elizabeth Friend has been leading the space since the starting of 2011. She has been a name to reckon with when it comes to securities trading and other investment researches. She has sourced her writing from cites stating emerging markets, food chain, target market and food safety. She has been an ardent reader of the consumer behavior across the globe, monitoring what people eat and the ways they live. Reference: Dey, S. (2016). Middle Class Consumerism in India: An Introspective Study.Indian Journal of Applied Research,5(8). Kutty, N. M., Kutty, N. M. (2014). Role of cultural adaptation in international retailing.South Asian Journal of Marketing Management Research,4(10), 1-9. Sharma, A. (2013). KFC's Big India P

Outsourced movie free essay sample

Todd Anderson, the main character in Outsourced, was a normal guy working for an online company that sells tacky souvenirs in Seattle. Although he wasn’t thrilled with his job, he was comfortable. Without warning Todd’s boss tells him that all of their jobs have been outsourced. Even though Todd was loosing his job, his boss wanted him to travel to India to train his replacement. Todd, although emotionally disturbed, accepts the offer and travels to India. Todd was about to enter a country with more than a billion people without any knowledge of their culture. From the first minute Todd arrived in India he was experiencing culture shock. Communicating, eating, catching a train, catching a taxi, even going to the bathroom became a challenge. Todd was still living an American life style in India. It wasn’t until about half way through the movie that Todd stopped resisting India and started enjoying it. We will write a custom essay sample on Outsourced movie or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I felt like this movie did very well at portraying the life style of the Indian culture and how they communicate. It shows that cross culture understanding is very important. Without it, even a simple phone call between someone in America and someone in India can go south if one doesn’t understand the other. Not only was Todd struggling with understanding their language but he was also finding it hard to adapt to their body language. Although American life style and Indian life style are totally different, Todd was able to adapt to it via non-verbal communication. You may not realize it but body language differs in every culture. Eye contact, head shaking, hand gestures and other simple actions are totally different and if used incorrectly may be considered the total opposite of what you intended. In India intense eye contact is a considered rude and disrespectful. When Todd arrived in India he didn’t have any knowledge of Indian culture, which made it very hard for him to understand. When someone doesn’t understand something they usually don’t enjoy it. And that’s why Todd was resisting Indian in the beginning. A great example of this was when Todd took a train for the first time. It was very crowded and he barely made it. Every seat was taken but a young boy gestured that he take his seat. As Todd thankfully took the seat, the young boy proceeded to Sit on his lap. Todd was alarmed by his action but the boy had done it as a normal favor to show respect. If this were to a happen in America, Todd would have been looked at very strangely by other occupants and probably would have been considered a pedophile. Its funny how such a small act of kindness can mean something completely opposite in a different culture. Todd’s arrival in India was a rude awakening from the start. The man that was supposed to pick him up at the airport misspelled Todd’s name on the sign he was holding so Todd walked right past him. This non-verbal miscommunication is a great example of cultural diversity. The man that was holding the sign spelled Todd’s name, â€Å"Mr. Toad†. Because of the Indian accent, Todd was pronounced as Toad. Which explains the misspelling on the sign. Throughout the movie, people continued to call him Mr. Toad although he repeatedly insisted that he be called just â€Å"Todd†. He later realized that there was no use in correcting everyone so he eventually accepted the small mispronunciation. Todd had a hard time adjusting to Indian food, and since he wasn’t used to it, it made him sick. To avoid this he would give his food to the people that lived on the other side of the wall from him. This became a daily routine for him and it was deeply appreciated by the people on the other side since they weren’t as fortunate as him. In fact they were so grateful that they invited him over for an afternoon meal that they cooked on their own. Since they didn’t know a lick of English they showed their appreciation through their actions. He sat down with the family, as the meal was prepared in front of him. He also noticed that they were using some of his merchandise that he sells at Western Novelty. That moment was a big eye opener for him because although he finds his products cheap and useless, there’s always someone that will appreciate it. In the book, The Phenomenon of Silence, The author explains how non-verbal communication is transformed into verbal communication. And I thought this was a great example of this because although the family couldn’t communicate with Todd, they transformed their actions into verbal appreciation. Writing this paper has helped me mentally define the role of non-verbal communication and its importance in cultural understanding. Verbal communication is also very important but its only half. For example, say you were placed in a room with five other people for ten minutes that spoke a language that you didn’t know. During this time your objective is to try and find out the nature of their conversation. Since you can watch them talk, your able to see who crosses their arms, who makes eye contact, who is shy, who talks a lot, who uses hand gestures, who’s mad, who’s sad or even see who lies and who’s truthful. In the article, â€Å"The Effect of Deception on Specific Hand Gestures,† explains that someone that lies a lot tends to use more exaggerated hand gestures. If you were to listen to these five people on the phone you wouldn’t be able to catch these small but big pieces of information. That is why Non-verbal communication is so important. The article, â€Å"The Role of Human Body Movements in Mate Selection,† brings up a good point about human body language. It says, â€Å"This non-verbal mode is possibly rooted firmly in our human evolutionary heritage, and as such, some scientists argue that it serves as a fundamental assessment and expression tool for our inner qualities†. What it’s saying is that body language can express ones personality without actually having a conversation with the individual. The book, Understanding Human Communication, says, â€Å"Nonverbal behavior offers many cues about the way people feel-often more than we get from words alone†. Both of theses quotes are saying that non-verbal communication plays an important role in the process of human understanding and that’s why it was a key concept in helping Todd understand India. Whether it was catching a taxi, finding a seat on a train, or even learning the correct way to eat, each one of theses awkward scenarios aided in Todd’s adaptation to India.

The Ultimate SAT Essay Study Guide Tips and Review

The Ultimate SAT Essay Study Guide Tips and Review SAT / ACT Prep Online Guides and Tips We've written the best guide to the SAT essay available anywhere. To craft this guide, we have carefully read all official material available on the SAT essay from the College Board and read the best SAT books we could find and extracted the most important things you need to know to succeed on the essay section. Based on this research, we're confident that this is the most complete and comprehensive resource available for the SAT essay. This guide gets deep into every aspect of the SAT essay, from the rubric to prompts to the nuts and bolts of how to write a high-scoring essay. You'll learn the best tips and strategies to use to maximize the value of your SAT essay practice as well as how much time to devote to prepping for the essay. If you're looking for a comprehensive guide to SAT essay and how to improve your SAT essay scores, this guide is invaluable. Rather than trying to put all the information we've distilled into one long article, we've created this multi-sectioned guide to serve as a table of contents to each of our more in-depth articles. We'll start by taking a high-level look at the importance of the SAT essay to colleges and which schools care about your SAT essay score. The next section delves into more of the details of the SAT essay prompt and rubric and outlines step-by-step how to write a perfect-scoring SAT essay. Finally, the third part of this guide takes you through tips and strategies to use with the SAT essay. We suggest reading through this guide in order your first time through, as you would any other test prep resource. Alternatively, if you're just looking for a refresher on certain areas, you can use this guide as a reference you can jump around in as needed. What Do Colleges Think About the SAT Essay? Something that makes the SAT essay different from all the other sections of the SAT is its optional nature. The articles in this section will inform you about why colleges don't all require the SAT essay and whether or not it makes sense for you to take the SAT with the essay. Does the SAT Essay Matter? Expert Guide With the changes to the SAT essay, the importance of your SAT essay score to your college applications has grown somewhat murky. Read this article to find out why colleges still require the essay and what kind of effect it has on your college application. Should I Take the SAT Essay? How to Decide There are both positive and negative aspects of taking the SAT essay. This guide goes through different arguments for and against taking the SAT essay and helps you figure out which scenarios apply for you. Which Colleges Require the SAT Essay? Complete List Depending on which colleges you want to apply to, you may not need to take the SAT essay at all. Find out if the schools you're interested in require or recommend you take the SAT essay with this article. Understanding SAT Essay Prompts and the SAT Essay Rubric The next set of articles unpack the SAT essay prompt and the best way to fulfill the requirements of the essay task. You'll learn how to write consistently high-scoring SAT essays and how to preplan examples and explanations to use on the real SAT essay. New SAT Essay Prompts: How Are They Changing? If you're just starting your prep or are unfamiliar with the SAT essay, this article is a great introduction to the essay section. In it, we analyze the difference between the old SAT essay and the current essay for those who took the old SAT and want to see how the new essay differs. This article is also a good summary to come back to if you need a refresher on what the SAT essay asks you to do. SAT Essay Prompts: The Complete List One of the most important ways to improve at writing the SAT essay is to practice with official SAT essay prompts. In this article, you'll find all the free and publicly released official SAT prompts currently available, along with instructions on the best ways to use the prompts in your studying. How to Get a Perfect 8|8|8 SAT Essay Score Excelling on the SAT essay requires understanding the difference between an almost-perfect and a perfect-scoring essay. This article will take you through my complete analysis of a perfect-scoring SAT essay and how to improve your score. You'll learn what to be sure to do and what to avoid when writing and the key areas to focus on for maximal score increase. How to Write an SAT Essay, Step by Step Learn the ins and outs of writing a perfect-scoring SAT essay by following along as we go through the reading, analyzing and planning, writing, and revising stages of a sample essay. You'll get to see the whole process, from scribbled handwritten planning notes to the polished final product. At each step, you'll also discover strategies to enhance your SAT essay writing process. SAT Essay Rubric: Full Analysis and Writing Strategies Dive into the intricacies of SAT essay scoring with this item-by-item look at the SAT essay rubric. You'll learn about what you need to accomplish in your essay to achieve high Reading, Analysis, and Writing scores. Plus, you'll get tips on the best way to use the rubric as part of your SAT essay practice. What's the Average SAT Essay Score? Read this article to get a good idea of how scores are distributed on the SAT essay and how much your scores really matter. The Most Reliable SAT Essay Template and Format On the SAT essay, you'll always be asked to accomplish the same task (explain how the author makes their argument), which makes it possible to plan out your essay's structure ahead of time. 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Decantation Definition in Chemistry

Decantation Definition in Chemistry In everyday work, the term decantation is usually associated with wine. Decanting is also a chemical laboratory process used to separate mixtures. Decanting is a process used to separate mixtures, and ii its simplest form it just means allowing a mixture of solid and liquid or two immiscible liquids to settle and separate by gravity. This process can be slow and tedious without the aid of a centrifuge. Once the mixture components have separated, the lighter liquid is poured off leaving the heavier liquid or solid behind. Typically, a small amount of the lighter liquid is left behind. In laboratory conditions, small volumes of mixtures are decanted in test tubes. If time is not a concern, the test tube is kept at a 45 ° angle in a test tube rack. This allows the heavier particles to slide down the side of the test tube while allowing the lighter liquid a path to rise to the top. If the test tube were held vertically, the heavier mixture component could block the test tube and not allow the lighter liquid to pass as it rises. A centrifuge can greatly increase the rate of separation by simulating a great increase in the force of gravity. Some Mixtures That Can Be Decanted Oil and water  Ã¢â‚¬â€œ Oil floats on top of water. Decanting the mixture allows the oil to be poured off the water.Gasoline or kerosene and water –  This mixture is an example often cited as a safety hazard. Decanting a mixture containing flammable solvents can be dangerous as the flammable material evaporates and forms dangerous fumes.Dirt and water –  Muddy water can be cleared up by decanting. The soil will sink to the bottom of the tube allowing the clear water to be poured off.Wine –  Sediment from the fermentation process can produce an undesirable taste. Wine is decanted to separate the wine from these sediments.Cream and milk –  Cream is separated from milk by decantation. Cream rises to the top of the milk mixture and is easily skimmed off.Blood and plasma –  A centrifuge is necessary for this decantation. Plasma can be removed from blood by decantation.

Building Starbucks as a company Essay Example | Topics and Well Written Essays - 1250 words

Building Starbucks as a company - Essay Example A growing mail-order business helped Starbucks decide where to expand after its successful IPO. Fast paced growth led Schultz to realize [197-198]2 that for the company to maintain its competitive edge without taking a toll on the company’s values, he had to reinvent himself and go back to his entrepreneurial roots. Schultz appointed someone else to take care of day-to-day operations so he could be the leader and pathfinder looking into the future, whose job was to help Starbucks keep its marketing edge by providing a stimulating and challenging environment for dreamers, entrepreneurs, professional managers, and leaders [190-204]. The success of the Frappuccino, a cold coffee drink ideal for hot weather, was the result of Schultz’s reinvention. A cold drink was not part of the Starbucks vision, but customers loved it, so Schultz allowed it. It was a hit! Starbucks entered the music business as customers loved the music playing in the stores. Music sales lifted over-all store sales as customers were delighted to find a good product they liked and because good music added to the Starbucks experience and sense of esthetics [205-214]. Related to this, Starbucks will release on November 22, 2005 the Rolling Stones CD Rarities: 1971 - 2003, a collection of remixes, exotic B-sides and hard-to-find live recordings, another way for customers â€Å"to discover, experience and acquire great music through CD compilations and music programming† (Lombard).

Direct Marketing in International Markets Assignment

Direct Marketing in International Markets - Assignment Example Direct marketing has various advantages over other marketing methods, but it also suffers from criticisms at times due to its unwanted and fake activities with the customers. Table of Contents Executive Summary 2 Table of Contents 3 1.0 Introduction 4 2.0 Discussion 5 2.1 Use of Direct Marketing in International Markets 5 2.2 Characteristic of Direct Marketing 6 2.3 Difference from Mass-Marketing Approach 7 2.4 Assessment of the Primary Concern That Consumers May Have About the Use of Direct Marketing 9 2.5 The Methods Which Can Be Employed By the Direct Marketing Industry to Counter These Criticisms 10 3.0 Conclusion 11 4.0 Recommendation 12 References 13 1.0 Introduction Direct marketing has emerged as one of the most significant marketing tools in the hands of the marketers over the last few decades. Direct marketing is the selling of goods or services directly to the prospective customers without using any intermediaries, but by using databases of customers and through one or mor e media. With the increasing globalization of world trade ‘international direct marketing’ has enhanced its performance and relevance. Several companies in the direct marketing ground are gradually looking to enter the foreign market for expansion of the business. Efficient international transportation system and improvement in international payment system have eventually encouraged the direct marketers to expand their businesses beyond their national boundaries (Kraft & Et. Al., 2007). According to ‘Advertising Age 2006’, marketers have used over $52.2 million in 2005 on direct marketing. Direct marketing such as traditional direct mail as well as telemarketing has been considered as an efficient method for advertisers and marketers. After the introduction of the Internet, the whole marketing communication strategies of direct marketing have changed drastically (Morimoto & Chang, 2006). In this paper, the use of direct marketing in an international market and its value and importance have been described. Its distinction from the mass marketing has been mentioned in the paper. In addition, the direct marketing acts as a valuable tool for marketing communication. This has been discussed in the paper. Though direct marketing is beneficial for consumers and marketers, it faces criticism from the consumers’ perspective, which has been discussed clearly as well. 2.0 Discussion 2.1 Use of Direct Marketing in International Markets Direct Marketing is considered as one of the fastest growing areas in present-day marketing practice. Direct marketing utilizes various multiple channels such as the Internet, leaflet drop, telephone, direct mail, E-mail and mass media so as to reach particularly to the target foreign customers in an international market in order to obtain an effective response immediately for ultimate sale (George State University, n.d.). Direct marketing in the USA developed into boom industry during the 1980s. Due to dire ct mail, sales growth had risen from $15 billion to $46 billion. The direct marketer had also risen to 13,000. Direct marketing broadened the demand of various companies such as blue-chip industrial in addition to consumer companies which include American Express, IBM, Westinghouse, Sony, 3M, GEICO, Time Inc., along with retail sectors such as Neiman-Marcus, J.C. Penney, and Marshall Field.  

Study of personality Essay Example for Free

Study of personality Essay There have been many theories proposed to better understand human behaviors and personality; one of these is the theory of optimal range and self-cognitive. The theory of optimal range and self-cognitive became useful in studying self-stereotyping, prejudice, self-esteem, and self-categorizing of humans and to be able to understand more about one’s identification. The Western beliefs define â€Å"self† as a unified identity which functions on its own, however, the theory of self-cognitive suggests that the â€Å"self† is actually a composition of different factors and elements, for example, an individual define himself through the people related to him such as his parents, siblings, spouses, friends, and others. Through the information about these people, an individual creates a more stable identification of himself. Being in a â€Å"group† gives a person a more definite social and personal identity. One tends to adapt the characteristics of the people around him which shape his personality as well. Moreover, a person tends to find a partner or friends which seems to resembles or almost the same as the concept of his â€Å"self†. However, these characteristics and personalities may vary through time as we meet new people and encounter different experiences. The theory of optimal range discusses the individual’s reasoning ability, judgment skills and decision-making styles according to his optimal level or age. According to it, a person comes to a point wherein he reaches his optimal level of performance to consolidation of a functional performance. For example, an individual can exert his maximum capacity or highest performance level in life in his early 20’s or 30’s, infants and old people are less functional. However, it suggests that a person’s skills and knowledge can be readily accessible if was reconstructed multiple times through range of variations in the tasks, meaning, a person doesn’t become skillful in an instant until he familiarize himself with the tasks and domains. The theory of optimal range explains how and why there are differences in people’s learning skills and capacities. The theory of optimal range and self-cognitive help us understand more about the personality differences and similarities. Although both have their own limitations, each opened the door toward more studies that aims to understand human behavior and personality development. References Valsiner, J. Connolly, K. (2003). Adult Cognitive Development: Dynamics in the Developmental Web. Handbook of Developmental Psychology. [Electronic Version] Fusher, S. Fisher, R. (1993). Conjuring Up a Self. The Psychology of Adaptation to Absurdity: Tactics of Make-Believe. [Electronic Version].

Paul Ehrlich :: essays research papers fc

I. A World To Change Everyone on this earth has to be grateful to Paul Ehrlich because he made so many advances in medical research. Our life expectancy rate would still be around forty years if Ehrlich hadn’t been interested in chemistry and biology as a young boy. If Ehrlich hadn’t combined so many different chemicals, he would have never combined the chemical known as number 606. Ehrlich helped Emil von Behring find an antitoxin for diphtheria. Diphtheria is a disease that particularly affects children and sometimes leads to death. In 1894, mothers no longer had to worry about their child dying of diphtheria because of Ehrlich’s help in the discovery of the antitoxin for the deadly disease. Another discovery Ehrlich made was of a dye called trypan red. Trypan red helped destroy cells that caused sleeping sickness. His research of antibodies and understanding how the antibodies attack harmful substances that enter the body has made him the "founder" of modern chemotherapy. Ehrlich is best known for his work on curing syphilis. Syphilis is an infectious disease transmitted by sexual contact or kissing. Ehrlich named the compound that cured syphilis "salvarsan". This was a very effective way to cure syphilis. II. Background A. Family Paul Ehrlich was born on March 14, 1854 in Strehlen, Silesia. Ehrlich was born in to a middle-class, Jewish family. He was the only son and fourth child of Ismar and Rosa Ehrlich. His father owned a small distillery. Ehrlich had an Orthodox Jewish upbringing in a time when being a Jew was controversial. B. Childhood When Ehrlich was six years old he started his schooling at the local primary school. At age ten, he boarded with a professor’s family in Breslau and went to St. Maria Magdalena Humanistic Gymnasium. Ehrlich was often at the top of his class and his best subjects were math and Latin. C. Advanced Education and Training Ehrlich took an introductory course in natural sciences at Breslau University in 1872. He then went to Strasbourg for three semesters. In 1874, Ehrlich returned to Breslau where he completed his medical degree studies. In 1877, he passed the state medical examination. In 1878 he received his medical degree. III. Research and Development A. Discussion of the Area of Biology Most of Ehrlich’s discoveries had something to do with the immune system. The immune system is a body system that is responsible for destroying disease-causing cells. When Ehrlich was still in school, he was staining white blood cells to see their different characteristics with his work on antibodies, he is knows as the "founder" of modern chemotherapy.

Nutrition- 3 Day Diet Analysis

Three Day Diet Analysis According to the food pyramid, my diet is horrible considering what I have consumed in these 3 days. It shows that I need to start eating more, and better quality foods. My sugar intake is too high and should be reconsidered. Possibly I could swap out processed sugars for natural sugars; such as in fruit. It is obvious from the records I have provided that I do not take in as much (if any) fruit that one should be consuming on a daily basis. Thus, not only am I depriving myself of vitamins, I am also depriving myself of the fiber needed in order for my digestive system and metabolism to work as necessary.I will have to incorporate more whole grains with fruit and vegetables to act as roughage, as going to the bathroom proves difficult for me- most likely this is why. I was astonished by how many carbohydrates I take in too. Eating a lot of carbs can add to the blockage/ movement in the bowels so I need to consider decreasing the TYPE of carbohydrates that I ea t, cutting out white and processed breads and grains, replacing them for whole grains and wheat products. The only milk I intake is with my coffee and tea.Although I have four hot beverages a day with around 2 tablespoons of dairy, I am aware that this is no-where near the recommended 2 cups a day. On a good note however, I do not drink many sugary drinks at all- if any. Coffee, tea and water are my staple liquids therefore the sugar that I eat equals out to the sugars that I don’t drink. Drinking 2-3 glasses of water per day are less than the 6-8 glasses recommended however I do make a conscious effort to drink more on the days that I work out. I do not take in enough calories, as I burn on average 800calories and eat on any given day from 1200-1800.The meat and beans intake was at 3. 5 oz which I do not eat meat much so this is not a surprise it’s suppose to be 6oz intake. With the Vegetables this is an easy one I love any kind of vegetable and was short these 3 days I had 1 cups intake when it says I should do 3 cups. Fruit intake was 0 cup when it says 2 cups recommended. Grains intake was 3. 5oz recommendation is 7oz. All in all I would say I need to work on something’s but I am proud to say I will be working on changing my lifestyle. I have made a conscious effort to start a meal plan in conjunction with a 60 day workout called insanity.I have done this before and the results have been outstanding. I was at the peak of physical condition as well as health. With eating correctly my mind was clear and vivid. My memory was better and I had no feelings of sluggishness or feisty behavior. Joining this meal plan will help me jump-start my metabolism by keeping me on a strict guideline on times to eat (since this seems to be a problem with me), portions- since I don’t eat enough and balanced diet as it has proven as of now I am eating more protien and carbohydrates than anything else.Some of the ways I can work on these things is mak e sure I eat more in all the areas of the pyramid, with the grains I will eat more pastas, whole grain breads, crackers and just anything that has grain in it. Also more vegetables, this is easy because I do love them but need to go shopping more. I definitely have to make a more conscious effort to eat more fruit as they seem to be the last thing I want to pick up for some reason. Oranges, Grapefruit, apples, kiwis etc is good for me and I plan to eat them more.Milk will be hard since I am not a huge fan. I have an issue with eating WHITE liquid ingredients I. e milk, sour cream, mayonnaise, alfredo sauce. This doesn’t bother me much as most white things seem to be pure fat, usually. Oils, I do consume a lot of natural oils such as in avocados, olive oil and some nuts. Another thing I need to eat more of and that I LOVE, are legumes. They provide nutrients, fiber and hunger control all while being delicious. I do take a superfood supplement called Spirulina.If there is a sin gle food in this world that I feel people should take every-day, it is this product. What is spiraling: Spirulina is a blue-green algae that is being developed as the â€Å"food of the future† because of its amazing ability to synthesize high-quality concentrated food more efficiently than any other algae. Most notably, Spirulina is 65 to 71 percent complete protein, with all essential amino acids in perfect balance. In comparison, beef is only 22 percent protein.Spirulina has a photosynthetic conversion rate of 8 to 10 percent, compared to only 3 percent in such land-growing plants as soybeans. Nutritional Properties of Spirulina: Contains high concentrations of 18 Vitamins and Minerals Rich in Chlorophyll Contains ALL essential amino acids 65% of Spirulina is Protein Rich in gamma-linoleic acid (GLA) – an anti-inflammatory Omega 6 Fatty Acid 100x the Vitamin A of Carrots 50x the Iron of Spinach 10x the Beta Carotene of Carrots 7x the Calcium of Milk 6x the Protein of Eggs x More Iron Than Beef Rich in Phytonutrients and antioxidants Over-all, I feel that this three day meal plan was extremely beneficial as it got me to become re-conscious of the food that I am putting in my body. For someone that is so conscious of exercise, I am surprised at the way I have let myself slip, food wise. I am taking step towards fixing this immediately and feel that I should continue doing a food log at least every three months, not only as a motivation technique but as a means of continuing a certain lifestyle.

Depiction of Women

Depiction of Women By: Charles Cotton In past generations, women have not been given the respect that they deserve. Sophocles once said, â€Å"Silence gives the proper grace to women. † Men were always perceived as the dominant sex; women were just asked to perform in the kitchen, and please their spouse after a long day of work. According to feminist criticism, the roots of prejudice against women have long been embedded in Western culture. The female feminist Virginia Woolf wrote â€Å"A Room of One’s Own,† in which she declares that men have treated women as inferiors. She states that society believes that women are intellectually inferior to men.In layman’s terms, the man has control of the house and income, while the woman just sits home. Books from the early period of British literature such as Judith, Wife of Bath, and Grendel’s mom convey the same message. All of them had one objective in common: all protagonists were females who were denied certain rights. The ancient Greeks abetted gender discrimination, declaring the male to be the superior and the female the inferior. In the Bible, Adam and Eve were both tempted by a serpent, represented as the devil. Eve was the one who disobeyed God and ate from the Tree of Good and Evil.She was beautiful, but she made the mistake of falling for deception. Throughout the Christian Period, this story provides men with the reason why they should restrict the social, sexual, religious, political, and economic freedom of women (Eve and the Identity of Women, 1). This ancient story holds them accountable for the decisions that they make in mankind. This passage describes the image of women in Western Civilization; independence and freedom of speech. However, after a hard fight for equal rights, women are now allowed to be employed anywhere, with some companies still limiting their abilities.Women in today’s society are choosing the Garden of Eden’s apple every day; free will. Based off of the Fifth Edition of Literary Criticism, prejudice against women began in the Western culture. In ancient Greece, they abetted gender discrimination; demanding that the male is the superior and the female is beneath them (Literary Criticism, pg. 147). Charles Darwin wrote â€Å"The Descent of Man (1871), announcing that women are a â€Å"characteristic of a past and lower state of civilization† (pg. 147). As the man, one was responsible for upporting the family financially, while the wife stayed at home cleaning the house, preparing dinner, and taking care of the children. Genesis, the very first book of Scripture, tells us that God created both man and woman in his image. From the very beginning, women were seen and treated as inferior beings and seen as . The scripture read as this: â€Å"God created man first in this world out of his image†(Genesis). His creation of man signified their dominance, and their role of â€Å"authority. † In tho se days, females had a bad reputation for being very persuasive when they wanted something from men.For example, Delilah was the fatal attraction for Samson, who cut his hair to please her. His hair was his source of power; without it, he would be defenseless. He was defeated by the Philippines, and his confidence was diminished. Women have been the downfall of men, especially if he has valuable possessions. Century after century, male voices continue to determine the social role and cultural status of women. Feminist critic Simone de Beauvoir’s text asserts that the Western society is patriarchal, which means controlled by males. She says that women must ask them self: â€Å"What is a woman? (Feminism, pg. 149) This is basically stating that women are defined by his social class. The first major feminist critic that challenged the males was author Christine de Pizan. (1365-c1434) She wrote L’E[istre au Dieu d’ amours, critiquing the judgment of Charles Darwin, who stated in his novel â€Å"The Descent of Man† , stating that God created both man and woman as equal beings. They wanted to be heard and acknowledged as scholars, artist, and writers. They want to be respected as a person, and not just an object. I found an article called â€Å"Helium†, which was found on the CNN website.It explained that women of this generation are perceived to be educated, successful career, and have the ability to bare children. They are also expected to put food on the table for their husband and children, while enduring the added pressure of looking a certain way. All of these aspects are the perfect formula for a â€Å"successful† woman; and sometimes hinder males from appreciating their intellectual minds. Because of their gender, women have to work twice as hard to establish themself in society, but still are at risk to be perceived differently.For example, when a woman has a high class position in a company, people often have the notion that she used her sexual position to climb to power. With their clothing they walk around in, they are often judged by their figure than their ability to fulfill their job requirements. The story Judith would be a great example of how females use their body parts to gain respect. By building up her description as a maiden, the poet uses Judith’s virginity to construct her innocence, making her appear vulnerable. Because of this trait, Holofernes thought it would be easy to grasp her attention and take ownership of her life.She was also described as maego, meaning â€Å"woman†, â€Å"virgin†, â€Å"girl†, â€Å"woman†, and â€Å"wife. †( Judith, Lines 35,43, 73,78) She is never stated by her name, and that was the lack of respect that was there for women at that time. Issued on September 9, 2011 by a lady named Margaret Holt, the Chicago Tribune issued an article called â€Å"How Should Society(and media) Depict Women†, there we re a group of females that were discussing a video that displayed the lack of respect for women that was issued on September 9, 2011 by a lady named Margaret Holt.Holt attended the YMCA of Metropolitian, where the screening was sold out for the first night at Fifth Third Bank. This documentary, called â€Å"Miss Representation†, warranted responses that were not only shocking, but ellicited a fresh call to action about the events that occurred. The video was about a woman who went through so much disrespect and turmoil. She was beaten multiple times for standing up for her rights, but she kept her composure, and fought until the end.Taylor Demming, one of the females in the audience, stated, â€Å"I didn't know there was no respect for women,† she said afterward(Chicago Tribune, Depicting Women in Society, pg. 2). At the same time, there were scouts at DuPage County High Schools that were also disturbed by the content of the film. Student Jessica Porter said the movie made her â€Å"think about the reality shows that she liked†(Depicting Women in Society, pg. 2). This reading reminded me of the life of Susan B. Anthony, and her fight for womens’ right to vote.There were multiple messages that were interpreted from the documentary, allowing women in this generation to appreciate their freedom. Certain commercials are derogatory towards women, and perceive them as sexual pleasantries, as portrayed in Judith. Her hyper-feminity provides her with the power of seduction, in a significant female role. She is perceived as passive throughout the story, until she beheaded Holofernes. argues that Judith’s gender transformation in the poem is â€Å"not from passive to aggressive nor from â€Å"feminine† to †masculine,† but rather from â€Å"possessed† to â€Å"possessor† (257).Jean Kilbourne wrote an article titled â€Å"Portrayal of Women in Society, Killing Us Softly†, which discusses how women are portrayed as just items (Jean Kilbourne, Introduction to Media Studies, pg. 1). It continues to depict how the media portrays women and how they influence these advertisements negatively. For example, in his article, he chooses to show an advertisement where a Trojan condom was placed on the left side of a female’s bra. The condom represents sexual content, and the image was mostly focused on her breast. Her chest was depicted as a tool to influence men to purchase this particular product.Her breasts are enlarged in the picture as well; intriguing most men that sex sells in our society. African-American women are also promoted as sex symbols in music videos. According to the article titled â€Å"Beyond the Betrayal of Women in Video Games†, 38% of female characters found in video games are wearing revealing clothing, 23% are showing cleavage (Children Now, suite101. com/article/media-portrayal of women pg. 1). They wear bikinis and short shorts to draw attention f rom the audience. This particular style of clothing started in the late 90s, when Mystical came out with the song called â€Å"Danger. As the video progresses, there were scenes that revealed women completely naked. Producers realized that nudity would attract viewers, and raise record sales. The message was clear; Women are only valued by their body parts, and nothing else. The Wife of Bath was a story that spoke on sexual deviances of the female race. The story began with the sexual assault of a woman, and the rest of it imagines a world in which women are sovereign, and they have judgments, administer justice, and power over men I saw quotes that displayed this action such as: â€Å"Women may go saufly up and doun.In every bussh or under every tree Ther is noon oother incubus but he, And he ne wol doon hem but dishonor† (Lines 884 – 887). An incubus was a â€Å"demon child† thought to be begotten by the woman. The Wife’s claim is that women may go wit hout fear of being forced to birth a demon child. This is the life that women want, having the authority and ability to make their own decisions. We can tell that she thinks highly of herself; illustrated in her ornate clothing: â€Å"Her coverchiefts ful fine were of ground; I dorste were they weyeden ten pound†(Chaucer).She wanted to be the first woman at church to make a donation. Women did not usually have alot of funds, so she used her husbands for money. Females are always worried about their appearance: using make-up and other products to appear younger. Men see age marks as ugliness, and in order for women to appear more attractive in their eyes, they feel they must hide these facial marks. In Beowulf, Grendel’s mother was described as gross-looking and hideous, but she wanted to get revenge for her son, just like any other mother. Maintaining and preserving peace was not only their job, it was their identity.When Grendel’s mother was killed, she had fai led in her social role as peace-keeper. No one expected her to be beautiful because women were not appreciated in that aspect. When men get older, they are viewed as more attractive, where as if a woman does, her beauty fades off, and she is forced to intrigue a guy with her intelligence. Commercials from companies like Cover Girl, where they are promoting beauty products with famous people such as Gabrielle Union, Queen Latifah, and Halle Berry, encourage women others that they can be beautiful, no matter how old they are.There are movies that display men’s dominance over women such as Disney’s â€Å"Aladdin, Beauty of the Beast, and Beowulf. They show unrealistic, curvaceous, and vulnerable women who depend on male figures for strength and survival, not their own empowerment. In Aladdin, Princess Jasmine is upset and desperate to find a prince to make her feel loved and protected. Along comes Prince Aladdin that captures her attention, saving her from the clutches o f Jafar, the Sultan’s chief advisor. The movie has this â€Å"male-saving-the-day† theme to show that a woman is nothing without a man by her side.In Beauty and the Beast, it is portrayed that a woman cannot feel safe and protected unless they have someone with the character traits of the Beast: aggressive, violent, and intimidating. On April 3, 2009, an article was written in Kellevision called â€Å"Beauty and the Beast in Television†, stated that women who want this type of relationship usually had abusive fathers growing up, and want to feel protected from their father. In the story Beowulf, he saves his town by defeating Grendel’s mother, and becomes king.Cartoons have even displayed how women are disrespected and placed in smaller roles. I draw my attention to the â€Å"Flintstones†, where Fred is the bigger man who does all of the hunting while Wilma stays home and does all of the household chores. In â€Å"George of the Jungle†, it w as always George saving the distressed Jane, and Jane never does these things herself. Mrs. Jane Jetson is the perfect example of a stereotypical cartoon woman. Her waist is small, she is constantly wearing short skirts, and she has a love for shopping.In that cartoon, Mr. Jetson is the one going to work, while she spends his hard-earned money. In Chaucer’s â€Å"Wife of Bath†, the woman had multiple husbands, and she used them all for money. When a woman does play a dominant role in a movie, it usually comes with a sacrifice. â€Å"The Proposal†, starred by Sandra Bullock, plays a cold-hearted, detached career woman with sociopathic tendencies. This sends the message that a powerful woman sacrifices a healthy relationship, family, and her sanity to be successful.In the story Judith, she had to kill Holofernes to save her town, requiring her to step out of feminism to do that. Her sanity was diminished, but she completed the task of saving her people. For young girls that dream to have a great career and a loving family, this is not the message that they need to hear. Why is it that men can get a position of power because of their gender without sacrifices, but women have to do so much to receive respect? In today’s society, women are not given the proper respect that they deserve.They are constantly perceived as weak, and always judged by their appearance, not their mind. Wife of Bath is only judged by her beauty, and when it comes to something that requires dominance, the man is always required to handle the situation. People have to realize that women should not be mistreated before you actually take time to learn about them. Even though men are still perceived as the dominant sex, women are starting to gain respect in our society. With time and consideration, I believe that females will receive the respect that they deserve in America.Works Cited Page Bal, M 1995. â€Å"Head-Hunting: Judith on the Cutting Edge of Knowledge in B renner. † 1995: 253-285. Witcombe, Christopher. Eve and Woman. â€Å"Eve and the Identity of Women. † Copyright 2000. Bloom, Harold, ed. Geoffrey Chaucer. New York: Chelsea, 1985. Print. Wilkinson, Michelle. â€Å"Helium: â€Å"Portrayal of Women in Society. † 2009. www. helium. com/items/1339068-portrayal-of-women-in-society Bressler, Charles E. â€Å"Literary Criticism† An Introduction to Theory and Practice. Fifth Edition, 2010. Published by Prentice Hall. Pgs. 1-335. Young, Adena. Negative Portrayal of Women† The Depiction of Women in Today’s Society. 21st century. http://library. thinkquest. org/21298/Mind&Body/Portrayl. html Kilbourne, Jean. â€Å"Introduction to Media Studies†, Portrayal of Women in Society. Hanson, Public Relations Chapter 12. Published 2010. Greenblatt, Stephan. â€Å"Norton Anthology of English Literature. † Wife of Bath. 2009. Blake, Johnathon. â€Å"Struggle for Female Equality in â€Å"The Wife of Bath’s Prologue. Luminarium: Anthology of English Literature. N. p. , n. d. Web 7 http://www. luminarium. org/medlit/jblake. htm.

Free Essays on Fear Of Flying

How Lauren may have learned of her Fear of Flying? How Lauren learned she had a fear in flying? Using the Classical Conditioning theory the possibilities could be endless. Classical conditioning in simple terms is the method in which one determines why and the cause of a condition as well as what has brought it about. There are many stimulus both conditioned and unconditioned that can cause fear or other problems, but the major reason for causes regarding the fear of flying has been mentioned in several articles regarding anxiety disorders. Fear of flying is created by the unconscious mind as a protective mechanism. When using the neutral stimulus explanation, Lauren may not have had a relevant response of interest. Lauren may have learned something or heard someone from her past that caused the continuous fear. Due to the facts in this case, there’s little information to provide us regarding Lauren. First we know she’s afraid to fly, but we have no further information regarding the condition that caused the fear or the circumstances to what led to this fear. The first step in Pavlov’s theory is trying to discover how Lauren’s fear came about, but without more information one can only speculate or guess how Lauren’s condition developed. Pavlov’s theory states several actions and read actions that could have caused Lauren’s Condition. The conditioning of the plane could be neutral stimulus, and the activities on the plane is the unconditioned stimulus. During conditioning of the plane is the neutral stimulus, which is paired with the activities on the plane that is the unconditioned stimulus to produce the unconditioned response, that produces the fear that Lauren has when she is on the plane. After conditioning the neutral stimulus the plane has now become a conditioned stimulus and it produces a conditioned response that is similar to the unconditioned response. This means that Lauren’s fear now ... Free Essays on Fear Of Flying Free Essays on Fear Of Flying How Lauren may have learned of her Fear of Flying? How Lauren learned she had a fear in flying? Using the Classical Conditioning theory the possibilities could be endless. Classical conditioning in simple terms is the method in which one determines why and the cause of a condition as well as what has brought it about. There are many stimulus both conditioned and unconditioned that can cause fear or other problems, but the major reason for causes regarding the fear of flying has been mentioned in several articles regarding anxiety disorders. Fear of flying is created by the unconscious mind as a protective mechanism. When using the neutral stimulus explanation, Lauren may not have had a relevant response of interest. Lauren may have learned something or heard someone from her past that caused the continuous fear. Due to the facts in this case, there’s little information to provide us regarding Lauren. First we know she’s afraid to fly, but we have no further information regarding the condition that caused the fear or the circumstances to what led to this fear. The first step in Pavlov’s theory is trying to discover how Lauren’s fear came about, but without more information one can only speculate or guess how Lauren’s condition developed. Pavlov’s theory states several actions and read actions that could have caused Lauren’s Condition. The conditioning of the plane could be neutral stimulus, and the activities on the plane is the unconditioned stimulus. During conditioning of the plane is the neutral stimulus, which is paired with the activities on the plane that is the unconditioned stimulus to produce the unconditioned response, that produces the fear that Lauren has when she is on the plane. After conditioning the neutral stimulus the plane has now become a conditioned stimulus and it produces a conditioned response that is similar to the unconditioned response. This means that Lauren’s fear now ...

How to Use Pinterest For Business The Ultimate Marketers Guide

How to Use Pinterest For Business The Ultimate Marketers Guide Pinterest is that fun platform where people plan unrealistic weddings, right? They can do that, but they can also do more. They look for recipes, plan their homes and so much more. After all, there are over 75 billion ideas  out there. What if your business was able to show potential customers how your product or services could help them actually accomplish their ideas? Using Pinterest allows your business to do just that. When your customers are searching for inspiration or solutions, your organization can be there to help them achieve what they want. However, you need to be strategic with your Pins. It’s easy to jump on to the platform and start saving Pins everywhere. In this post, we’ll show you exactly how to use Pinterest for your business, making it a key piece in your social media marketing strategy. Do This With : Did you know you can schedule Pins on your marketing calendar, and measure their performance with robust analytics, with ? Try it free for two weeks or schedule a demo to start saving time on social media marketing. Download Your Pinterest Marketing Strategy Template When you’re ready to actively start planning your Pinterest strategy, use our free template. In this post, well show you how to complete each slide, so you can build an effective and clearly documented strategy in no time flat. Pinterest is still relatively new in the world of social media. So instead of searching for all the need-to-know information you want, we compiled it into one infographic. Get the 411 on #Pinterest marketing with this handy infographic.Is Your Audience On Pinterest? The first step in using Pinterest for marketing your business is to figure out if your audience is even active on the channel. How do you do this? First, determine the demographic makeup of the 175 million people who use Pinterest. Then see if your target audience falls into that category. If they do, Pinterest may be the channel for you. The Demographics of Pinterest According to the latest data from Pinterest and other sources, this is the current demographic makeup of Pinterest users as of 2016. How to Determine If Your Target Audience Fits The Bill So now that you have a bit of background on the demographics of Pinterest users, how do they compare to your target audience? If your target audience is primarily female Millennials, it would make sense to start investing time into creating content for a Pinterest profile. If your audience doesn’t fit the current Pinterest audience demographic, it may not make the most sense to spend time creating content for this social media channel. Is your target audience active on Pinterest?Do Your Business Objectives Match What Pinterest Has To Offer? You’ve decided that Pinterest is something you want your social media team to invest in. So what’s next? You need to figure out how you are going to tie your business objectives to your Pinterest marketing strategy. How To Find Your Business Objectives Your business objectives are the overarching goals that have been created by upper management that need to be met by the end of the year. These are the objectives that every team in your company helps contribute to. Some example business objectives could be: â€Å"We want 60% of our audience to be millennials.† â€Å"We want to be the number one soft drink for women over 40.† â€Å"We want to sell more ski resort passes to college-aged vacationers.† Because these objectives are so high level, they’ve probably already been decided by your CEO, CMO, etc. Schedule a meeting or email them to find out exactly what those objectives are (if you don’t already know). Here's how to connect your #Pinterest #marketing strategy to your business objectives.How Is Being On Pinterest Going To Benefit My Business? The next thing you need to determine after you’ve gotten your business objectives is: How is being on Pinterest going to benefit my business? This question should be answered anytime you try something new. Your answers are going to vary based on what your business wants to achieve. There are two steps to this process, the first is determining what your business wants to achieve (your business objectives). Then your marketing team needs to determine if the suggested channel is going to be beneficial in helping you reach your goals. For example, if your business wanted to engage more with your customers and increase product recall, pinning your products to Pinterest could provide that benefit. If it makes sense to your marketing team, pursue Pinterest. You’ll never know if something works unless you try. How could #Pinterest marketing benefit your business?How To Create Your Pinterest Boards By now you’ll have set your account. You’re all ready to go. Until you realize your profile is completely blank. It’s time to add some boards. Boards are like groups that hold certain categories of pins. Each one of these boards has a title, which needs to be awesome enough to grab the attention of your audience and make them want to follow it. So how do you know what types of boards create? Recommended Reading: How To Create A Marketing Strategy That Will Skyrocket Your Results By 9,360% Create Boards Around Your Content Core Your content core is a special place where you take into consideration what your audience cares about and combine it with what you want to say. Your content core is basically the intersection between what your audience cares about, and your brand's expertise: Create Pinterest boards about topics in your core.   Once you have your board topics figured out you can move on to naming them. Record your content core topics in your template. How to Choose The Right Titles Pinterest suggests you should set your boards up like window displays. You want them to appeal to your audience’s tastes and also keep them coming back for more. Here’s a basic look at it from their perspective: Rebekah Radice takes Pinterest’s advice one step further with a few great ideas  that’ll help you choose memorable names for your boards. Make them: Eye-catching. Keyword rich. Content specific. She’s right. Start With: If you’re just starting out on Pinterest, come up with two different board ideas. Build those to start with. If you’ve been on Pinterest for awhile now, focus on cleaning up two of the Pinterest boards you already have. When going through your boards, make sure there aren’t any exact duplicates, make sure the links work, and add keywords to the descriptions. Maybe even rewrite descriptions, so they are stronger. So how do you set up your boards once you’ve decided on a title? First, go to your Pinterest profile and select Boards: After that, all you have to do is enter your board name. For this example, let’s say we’re a local farmers market. A great board title could be Seasonal Recipes. Record your board titles in your template. How should brands select #pinterest board categories and titles? Find out here.How To Curate Pins Something like 80% of the content shared on Pinterest are Repins (now called Saves). Start out by exploring Pinterest for content you think your audience will enjoy, and save that awesome stuff. When Pinning, abide by the 80/20 rule: Share 80% of other people’s content and only 20% of your own. For every piece of content that you share, that is yours, save four Pins from others. As you begin, your goals will be: Make connections with other pinners by following them, liking, saving, and commenting on their Pins. Build your content foundation with curated content to find your audience and build a following. Know what your niche likes so you can share more of that. Record the topics your curated content should cover in your template. Recommended Reading: How to Curate Content For Social Media To Help Boost Your Reach How To Create Your Pins While the 80/20 rule says that you should Pin 80% of your content, you’ll still need to figure out how to create the other 20% of those pins. Here’s how to do it. Writing Your Pin Descriptions Mitt Ray writes about Pinterest a lot. And he compiled some interesting data  to help you write better descriptions for your Pins so you can get the attention your content deserves. Mitt suggests that by writing a great Pin, your audience will have a better chance of finding your awesome content. Writing An Awesome Pin: Longer descriptions get the most Repins.  Aim for slightly more than 300 characters. Buzzfeed found that robust descriptions, especially if your image isn’t beautiful, interesting, or useful, combined with positivity  help get them more Saves and click-throughs. Include a link back to your site.  Adding a link back to your site will make your entire description a clickable link. Write a killer call to action.  If you want your Pins to convert, inspire Pinners to click through with an awesome call to action. Use keywords.  Your audience uses keywords to find the content they want. If you’ve focused your blog on an SEO content strategy, you’ve already located the keywords you know your audience is searching for, so include those in your descriptions. Mention others.  When you share other people’s content, mention them as a thank you. Plus, you’ll make more friends that way! How to Use Pinterest For Business The Ultimate Marketers Guide Pinterest is that fun platform where people plan unrealistic weddings, right? They can do that, but they can also do more. They look for recipes, plan their homes and so much more. After all, there are over 75 billion ideas  out there. What if your business was able to show potential customers how your product or services could help them actually accomplish their ideas? Using Pinterest allows your business to do just that. When your customers are searching for inspiration or solutions, your organization can be there to help them achieve what they want. However, you need to be strategic with your Pins. It’s easy to jump on to the platform and start saving Pins everywhere. In this post, we’ll show you exactly how to use Pinterest for your business, making it a key piece in your social media marketing strategy. Do This With : Did you know you can schedule Pins on your marketing calendar, and measure their performance with robust analytics, with ? Try it free for two weeks or schedule a demo to start saving time on social media marketing. Download Your Pinterest Marketing Strategy Template When you’re ready to actively start planning your Pinterest strategy, use our free template. In this post, well show you how to complete each slide, so you can build an effective and clearly documented strategy in no time flat.How to Use Pinterest For Business: The Ultimate Pinterest Marketing GuideWhat Should Marketers Know About Pinterest? Pinterest is still relatively new in the world of social media. So instead of searching for all the need-to-know information you want, we compiled it into one infographic. Get the 411 on #Pinterest marketing with this handy infographic.Is Your Audience On Pinterest? The first step in using Pinterest for marketing your business is to figure out if your audience is even active on the channel. How do you do this? First, determine the demographic makeup of the 175 million people who use Pinterest. Then see if your target audience falls into that category. If they do, Pinterest may be the channel for you. The Demographics of Pinterest According to the latest data from Pinterest and other sources, this is the current demographic makeup of Pinterest users as of 2016. How to Determine If Your Target Audience Fits The Bill So now that you have a bit of background on the demographics of Pinterest users, how do they compare to your target audience? If your target audience is primarily female Millennials, it would make sense to start investing time into creating content for a Pinterest profile. If your audience doesn’t fit the current Pinterest audience demographic, it may not make the most sense to spend time creating content for this social media channel. Is your target audience active on Pinterest?Do Your Business Objectives Match What Pinterest Has To Offer? You’ve decided that Pinterest is something you want your social media team to invest in. So what’s next? You need to figure out how you are going to tie your business objectives to your Pinterest marketing strategy. How To Find Your Business Objectives Your business objectives are the overarching goals that have been created by upper management that need to be met by the end of the year. These are the objectives that every team in your company helps contribute to. Some example business objectives could be: â€Å"We want 60% of our audience to be millennials.† â€Å"We want to be the number one soft drink for women over 40.† â€Å"We want to sell more ski resort passes to college-aged vacationers.† Because these objectives are so high level, they’ve probably already been decided by your CEO, CMO, etc. Schedule a meeting or email them to find out exactly what those objectives are (if you don’t already know). Here's how to connect your #Pinterest #marketing strategy to your business objectives.How Is Being On Pinterest Going To Benefit My Business? The next thing you need to determine after you’ve gotten your business objectives is: How is being on Pinterest going to benefit my business? This question should be answered anytime you try something new. Your answers are going to vary based on what your business wants to achieve. There are two steps to this process, the first is determining what your business wants to achieve (your business objectives). Then your marketing team needs to determine if the suggested channel is going to be beneficial in helping you reach your goals. For example, if your business wanted to engage more with your customers and increase product recall, pinning your products to Pinterest could provide that benefit. If it makes sense to your marketing team, pursue Pinterest. You’ll never know if something works unless you try. How could #Pinterest marketing benefit your business?How To Create Your Pinterest Boards By now you’ll have set your account. You’re all ready to go. Until you realize your profile is completely blank. It’s time to add some boards. Boards are like groups that hold certain categories of pins. Each one of these boards has a title, which needs to be awesome enough to grab the attention of your audience and make them want to follow it. So how do you know what types of boards create? Recommended Reading: How To Create A Marketing Strategy That Will Skyrocket Your Results By 9,360% Create Boards Around Your Content Core Your content core is a special place where you take into consideration what your audience cares about and combine it with what you want to say. Your content core is basically the intersection between what your audience cares about, and your brand's expertise: Create Pinterest boards about topics in your core.   Once you have your board topics figured out you can move on to naming them. Record your content core topics in your template. How to Choose The Right Titles Pinterest suggests you should set your boards up like window displays. You want them to appeal to your audience’s tastes and also keep them coming back for more. Here’s a basic look at it from their perspective: Rebekah Radice takes Pinterest’s advice one step further with a few great ideas  that’ll help you choose memorable names for your boards. Make them: Eye-catching. Keyword rich. Content specific. She’s right. Start With: If you’re just starting out on Pinterest, come up with two different board ideas. Build those to start with. If you’ve been on Pinterest for awhile now, focus on cleaning up two of the Pinterest boards you already have. When going through your boards, make sure there aren’t any exact duplicates, make sure the links work, and add keywords to the descriptions. Maybe even rewrite descriptions, so they are stronger. So how do you set up your boards once you’ve decided on a title? First, go to your Pinterest profile and select Boards: After that, all you have to do is enter your board name. For this example, let’s say we’re a local farmers market. A great board title could be Seasonal Recipes. Record your board titles in your template. How should brands select #pinterest board categories and titles? Find out here.How To Curate Pins Something like 80% of the content shared on Pinterest are Repins (now called Saves). Start out by exploring Pinterest for content you think your audience will enjoy, and save that awesome stuff. When Pinning, abide by the 80/20 rule: Share 80% of other people’s content and only 20% of your own. For every piece of content that you share, that is yours, save four Pins from others. As you begin, your goals will be: Make connections with other pinners by following them, liking, saving, and commenting on their Pins. Build your content foundation with curated content to find your audience and build a following. Know what your niche likes so you can share more of that. Record the topics your curated content should cover in your template. Recommended Reading: How to Curate Content For Social Media To Help Boost Your Reach How To Create Your Pins While the 80/20 rule says that you should Pin 80% of your content, you’ll still need to figure out how to create the other 20% of those pins. Here’s how to do it. Writing Your Pin Descriptions Mitt Ray writes about Pinterest a lot. And he compiled some interesting data  to help you write better descriptions for your Pins so you can get the attention your content deserves. Mitt suggests that by writing a great Pin, your audience will have a better chance of finding your awesome content. Writing An Awesome Pin: Longer descriptions get the most Repins.  Aim for slightly more than 300 characters. Buzzfeed found that robust descriptions, especially if your image isn’t beautiful, interesting, or useful, combined with positivity  help get them more Saves and click-throughs. Include a link back to your site.  Adding a link back to your site will make your entire description a clickable link. Write a killer call to action.  If you want your Pins to convert, inspire Pinners to click through with an awesome call to action. Use keywords.  Your audience uses keywords to find the content they want. If you’ve focused your blog on an SEO content strategy, you’ve already located the keywords you know your audience is searching for, so include those in your descriptions. Mention others.  When you share other people’s content, mention them as a thank you. Plus, you’ll make more friends that way!

Choose a topic of interest Essay Example | Topics and Well Written Essays - 1000 words

Choose a topic of interest - Essay Example The question that this situation raises is the likely impact that this new revolution will most likely have on the society (Thompson, 92). This essay will argue that when looking at the aspect of political awareness, social media has had a rather positive effect, while when looking at personal relationships; the negative effects outweigh the benefits of social media. Social network is nothing new in the society per se. A social network actually refers to any structure that consists of several individuals or organizations that are linked to each other through some type of independency, such as to include financial exchange, common interest and friendship among others. The only new aspect of social networking is the web-based social networking that enables these social structures to progress in more intricate and widespread ways. Social media revolves back to the 1950s with the invention of the BBS or as it was commonly referred to electronic â€Å"Bulletin Board System†. Nevertheless, it became a prevalent marvel in the 2000s when users could finally create their own online profiles, share a number of their interests online and any other activities that interests them or may likely interest people within their network. Current, the most popular social media networks include Twitter, My Space and Facebook, with Facebook arguably being the m ost successful among them with over 800 million registered users (Brown, 15). The reason as to why most people choose to join the social media varies from one individual to the other. Some people join social networks to keep in touch with their old friends as well as make some new ones, while others join to organize social activities or simply flirt with other people. The pragmatic reasons for people join vary heavily. However, according to research there is a deeper psychological explanation as to why people join social media groups such as a need to belong and as a way of projecting ones identity. For

Call it what ever you like Essay Example | Topics and Well Written Essays - 250 words

Call it what ever you like - Essay Example Antonio is liked by people and has a good heart. He is able to bring out his emotions very in the court while pleading for mercy from Shylock (Shakespeare, Coleman & Barnes, 23). Shylock is the unsuccessfully character and is resented by everyone. Shylock is a rich man who lends out money to Antonio. However, when he needs his money repaid, Antonio is not in a position to repay and this becomes a major source of conflict between the two friends. In the court scene, Shylock is able to bring out very well mixed emotions and anger. He however, later becomes sympathetic when the case turns again as they had not agreed on how to measure the pound of flesh and blood (Shakespeare, Coleman & Barnes, 23). He is well armed with his knife in court and could not wait to be finally allowed to get his pound of flesh. Shylock can be analyzed as a very inhumane and unfair character as he does not even give Antonio a chance to explain himself, he harbors secret hated for Antonio and would be delighted to destroy him the best way he would (Shakespeare, Coleman & Barnes, 23). The other characters hate shylock as he finds fun and satisfaction oppressing them. Other aspects of the play such as costumes, lighting, props as well as sound were well incorporated and the performance was extemporary good (Shakespeare, Coleman & Barnes, 23). All through the play, the characters were able to capture my attention and create enthusiasm to keep watching. The production was top notch. I have learnt vital lessons from the play and will aim at becoming a better and peace-loving

Leadership from the Organisational Behaviour area of study Essay

Leadership from the Organisational Behaviour area of study - Essay Example Over the decades, numerous theories on the subject of organizational leadership have been suggested and deliberated over. These include, but are not limited to, Transactional Leadership, Trait Theory, Behavioural Theories, which constitute The Managerial Grid and Theory X and Theory Y, Situational Leadership, Participative Leadership, which comprises the infamous Lewin’s leadership styles, Contingency Theory, and Transformational Leadership (Time-Life Books 1994, p.453). Trait or Great Man theory places a leader at a different level in terms of thinking, dreams, ambitions and general intelligence as compared to the normal person. The major assumptions made in this theory include; some habits are specifically suited for leadership, individuals who make the best leaders have the perfect blend of leadership traits and the individuals inherently acquire those traits. Extensive research into successful leaders has been carried out in an attempt to discover some of these traits and if when applied to other individuals, they may also make good leaders. Some of these behaviours include intelligence, assertiveness, decisiveness, innovativeness, flexibility, conceptually skilled, team player, diplomacy, sensitivity to the social environment, dreamer, reliable, good orator, charismatic, dominance, persuasiveness and persistence (Burns 1978, p.654). Behavioural theories assume that leaders are not born, but made and that the best leadership is based on principles that can be practiced over time. These theories approach is not to focus on the inherent characteristics of an individual, but rather those habits that they have picked up over the years that have shaped and nurtured their leadership skills. There are two types of behaviour under this theory that each leader possess as a result of training. These include general concern

Evaluation of Indias Online Travel Industry

Evaluation of Indias Online Travel Industry MANAGERIAL ECONOMICS PROJECT: ONLINE TRAVEL INDUSTRY GROUP MEMBERS: Nikita Goenka (PGP30324) Padmaja Agnihotri (PGP30316) Sandeep Kumar (ABM11034) Ravali Malka (PGP30317) Vishwas Nandan (PGP 30353) Saurav Kumar (PGP30340) Rohan Kokane (PGP30336) BACKGROUND India is a country with vast demography and a wide spectrum of opportunities. Better job avenues have gifted the youth with greater discretionary power. Rising use of internet plastic money has made the field of e-commerce an exponentially growing field in recent times. Why E-Travel as a subject of research? E-travel in India has a lion’s share in the Indian E-commerce contributing to a whopping 82% to the entire market share in the year 2013 (Graph 1). Also, E-travel exhibited a marvelous annual growth of 53% in 2013 over 2012. This is further complemented by the fact that the Indian tourism industry is the 2nd fastest growing in the world. The present paper aims at unravelling various facets of this booming industry and studying its position in the private sector, especially e-commerce industry. Other merits: Online travel demands least capital infrastructure costs Quick delivery of services enhances consumer satisfaction EVOLUTION Based on the single idea of easing travelling in India, online travel services started around a decade ago. Booming of IT sector in India was one of the major factors stimulating online travel. Online travelling segment constitutes around 70% 80% ($25 billion) of all e-commerce activities and has been a major driver of the industry. Key schemes and policies implemented by e-commerce industry can be considered as major factor for success of the segment. Exhaustive assistance, user friendly websites, customer grievance redress are the major attractions prevailing in the segment. Makemytrip, Yatra.com, Redbus are some websites which have seen rocketed growth as presented in Graph 2 and Graph 3. PRICE ELASTICITY OF DEMAND Price Elasticity is defined as percentage change in demand due to one percent change in price. Online travel industry faces more level of price sensitivity than traditional channels, majorly because of ease of access to- PRODUCT INFORMATION PRICE INFORMATION CHANNEL SELECTION FORWARD LINKAGES: Nowadays Travel industry is not restricted to its conventional travel business only. It has extended to forward linkages like bus tickets, travel insurance firm hotels. Share of each linkage has been presented in Graph 4 Regulations Introduced by the government and its impact: The regulatory norms laid down by the government of India are aimed at promoting growth of the market which have effect on the online travel industry. With the customers slowly moving from traditional ways of booking to online, these norms have greatly influenced the growth of online travel industry. A few regulatory norms laid are as follows: COST STRUCTURE: The cost structure of online travel can be analysed in two ways: Traditional costing analysis through study of the PL statement ABC (activity based costing ) by analyzing the cost driver for each specific segment The following sections explains both the above stated viewpoints: Traditional costing analysis: The income statements of various big players of the online travel industry are available for study. One such player is Makemytrip.com, a leading firm in online travel. Graph 5 summarizes the various expenses of Makemytrip for 4 consecutive years in descending order. Activities of online travel: The various activities of online travel have been are categorized as: Core Activities and Support Activities The activities are studied considering their respective drivers in terms of the resources allotted and other factors such as time and space devoted etc. PRODUCTION STRUCTURE Online travel industry offers services to its customers as a product. There are various types of services which online travel industry offers:- Core services Air, Rail and hotel advance bookings and ticketing Discount fares program Event management service Value added services Tracking of journey 24 hours emergency service Ticket approval using email system Insurance Graph 6: Traffic generated from mobile devices. Graph 7: Reach of travel portals (India and Global) Graph 8: Profit Margin by segments PRODUCTION FUNCTION A production function gives relationship between inputs (capital, labour and other factors) and outputs (goods and services). Online travel agency have high initial and fixed cost which it makes as less labour intensive sector. U= U (P, Y) Y= F (K, L) Where U = utility function of cost (P) and trips (Y) F = Production function of capital (K) (travel agencies) In short run, if labour is increased, the performance and maintenance of the online portal will be improvised. So this in-turn might increase number of trips for some time period then falls as online travel agency is more technology based and improving labour doesn’t increase much of output. In long run, an improvement in the state of technology shifts the production function up, leading to an increase in output per worker for a given level of capital per worker. The higher the technology, higher Y for a given K and L. An improvement in the state of technology shifts the production function up, leading to an increase in output per worker for a given level of capital per worker COST FUNCTION Cost function is effect of level of production on the cost which the firm is incurring. Since in online travel industry we don’t have any such physical product, we can relate the level of production with the sales generated by company. Cost analysis for Thomas Cook has been done in Table 1 and Graph 9. TABLE – 1: Thomas Cook- Average and Marginal cost of the service delivered Year Sales (INR in mn) Total Cost (INR in mn) AC MC 2010 3455 3086 0.8932 2011 4017 3094 0.7703 0.01 2012 4386 3300 0.7524 0.557 2013 13031 10269 0.7881 0.80 Source: www.securities.com/emis/ Industry- Online travel Graph 9: Cost analysis for Thomas Cook (All money figures are in INR million) Inferences: The data given in Table 1 shows the average and marginal cost of the service delivered. From graph 9 we can see that the average cost reaches a minimum value of 0.45 at a sales value of INR 8700mn approximately. As the scale of operations of Thomas Cook went up beyond this point the average cost also increased. Clearly it is evident that the company isn’t operating at its minimum cost point. Due to sudden increase in scale of operations, the company might not have optimized its value chain. REGRESSION ANALYSIS IRCTC E-ticket booking: IRCTC started its e-ticket booking facility from 2005 August. By that time there was already i-ticket booking in IRCTC where tickets will be delivered through courier to the house after booking through internet. Once IRCTC launched E-ticket booking, the sales through I-ticketing started declining and this new facility increasing sales of IRCTC. Number of people using internet in 2012 is 11.4% of total population as compared to 4.5% of total population in 2005. This rapid growth in internet users resulted in increment of number of tickets booked through IRCTC. Graph 10: Regression Analysis for IRCTC E-ticket booking Inferences: In 2005, internet Company Sify had announced its tie up with Indian Railway Catering and Tourism Corporation (IRCTC) to make online railway ticketing service available at over 3,400 iWay cybercafà ©s across 154 cities, on cash payments. In 2008, With 8 lacs tickets sold every day on its website, IRCTC had announced its expansion policy to give services and sell airline tickets. With overall increase in train travel quality and increase in train travelling, e-tickets are in demand. PROFIT OR LOSS ANALYSIS: MAKE MY TRIP www.moneycontrol.com Year Revenue Total Cost Profit 2011 $124,721.00 $119,891.00 $4,830.00 2012 $196,599.00 $189,951.00 $7,048.00 2013 $228,822.00 $256,411.00 ($27,589.00) 2014 $255,375.00 $276,281.00 ($20,906.00) Graph 11 Inferences: Based on the above analysis MakeMyTrip has achieved its break-even point somewhere in between 2012 and 2013. After that point it has been experiencing losses. PROFIT OR LOSS ANALYSIS THOMAS COOK www.moneycontrol.com Year Revenue(In Cr.) Total Cost(In Cr.) Profit(In Cr.) 2009 242.00 184.00 58.00 2010 282.00 193.00 89.00 2011 340.00 232.00 108.00 2012 386.00 270.00 116.00 2013 383.00 267.00 116.00 Graph 12 Inferences: From above graph, Thomas cook has passed its break-even point and has been experiencing profits for last 5 years. APPENDIX Graph 1: E commerce Market share Graph 2: Growth trend in the online travel market Graph 3: Percentage of online users Graph 4: E commerce market share (including the forward linkages) Graph 5: Summary of expenses of Makemytrip for 4 consecutive years in descending order: Source : http://www.nasdaq.com/symbol/mmyt/financials?query=income-statement Graph 6: Traffic generated from mobile devices Graph 7: Reach of travel portals Segment % age Air Travel 7 Train Travel 5 Bus Travel 12 Car Rentals 15 Hotels tours and Packages 20 Graph 8: Profit Margin by segments 2013 Source: E Y